* This is a sponsored post by Down Peony Lane. All reviews and opinions expressed in this post are based on my personal view.


In our Life of a Label series, we talk to members of the Down Peony Lane family. We want you to get to know the wonderful ladies behind our labels the way we do! Today we chatted with Sue from Frilly Milly, to find out a bit more about who she is and how she got started.

A Bit of Background

Where did you grow up and where are you based now?

I grew up in Sydney, and now live on the Gold Coast with my husband.

What did you do before starting your business?

We have always owned and operated a business as a husband and wife team. We worked in the Pool Industry for over 25 years, employing approximately 40 staff members.

Tell us a little bit about your family.

I am a mum of two darling daughters whom I am very close to, and a “nannie” to one, Evelyn, who is twelve. I was a very young mummy at 18 and it was all I ever wanted to be – a “Mum”! I was always a stay at home mum, and then worked part time in the family business. We would not have had it any other way.  

Frilly Milly

When did you start your business?

I officially registered Frilly Milly as a business with ASIC in 2011, but I was sewing customs long before that.

Where does the name for your business come from?

Getting serious about registering a business name takes ALOT of thought. I was always known as “frilly milly”, mainly because it rhymed with “all this frilly”!!!!  So it wasn’t hard to decide, it was always going to be Frilly Milly for all the gorgeous little Milly’s out there!

What inspired you to start a business, and why this particular business?

Sewing was always part of my life. Even when I was sitting in hospital, two weeks overdue with my first daughter, I was still smocking another dress for her. I had “champagne” taste, even at 18, and the best way to provide and dress my babies as I SO wanted too was to do it myself!!!!

I didn’t skimp though. If I was going to make it, and so tiny as it was, it was going to be with champagne fabric! This is where my first love of liberty fabrics came into play. From there, it was a natural progression, as the word spreads even without you noticing or trying. It was just wonderful! As my husband wanted to kick back after selling our commercial venture, the timing was perfect for me to go official.

What do you hope for your business?

My ONLY goal in my business is to keep doing what I am doing, creating pretty, well thought out designs, using quality fabrics, to make mums of today garments they simply can’t buy in the shops. Quality fabric is the key as it stands the test of time for the product delivered. I have always made each and every garment as if I were buying it myself and I think that’s where a good reputation lies. Yes, that’s it, my goal is to continue and keep a great reputation!

Random Facts About You

What’s your favourite ice-cream flavour?

Vanilla, but full cream, even where you can see the vanilla seeds!!!!

What’s your favourite movie?

So easy – The Notebook!

If you could be a Disney princess, who would you be and why?

Sleeping Beauty for sure. You can get kissed by ALOT of frogs but you know when the frog ain’t a frog!!

If you could travel anywhere in the world, where would you go?

The UK, Ireland and France – oh and, POSITANO!!

Tell us three interesting facts about yourself that your customers might not know:

  1. I’m a “love child” of the 60’s. I couldn’t watch that show for the life of me, I just cried!
  2. I was a state swimmer back in the day – butterfly and breaststroke
  3. I LOVE Mini’s, but it has to be the Mr Bean type Mini!!!! –It was my first car.

Final thoughts

I love the handmade community. It’s such a lovely, nurturing environment, and you can pick and choose whether it suits your values and taste. Over the years I have made such wonderful friendships that I treasure. It has given me purpose – I want to sew and without my darling Frilly Milly, many an hour would be lost.

My girls have flown the coop, my husband is semi-retired, we don’t run any businesses as such and I am NOT a TV person. Put me in my sewing den and I am happy. I have a problem with fabric – I see – I want – I buy!!!! My shelves are full of fabric heaven to me but that’s what does it for me. It just ticks the boxes.

When my husband gets bored, the joke is he rips something up and makes it better. That’s what I do with my fabric – I see my fabric on the shelves, I can picture what it was meant for and voila – sewing in motion!!!!!


Want to see the lovely frilly goodness of Sue’s designs?  View her collection here.

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